Trade associations

  • October 1, 2013
  • By bang
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shutterstock_1743058We’ve worked within many industries over the years.  So we understand the different dynamics that shape the way that they work and can intuitively tailor communications appropriate to the needs of the associations that support and represent them.

Successful public relations programmes in this arena require more than just good commercial sense, they also rely on the ability to perceive accurately the potentially conflicting influences on an organisation’s success.  Understanding how industry or membership associations function is key to delivering communications that help them achieve successful results and a respected position.